Motorsport – V8 Ute Racing Australia
V8 Ute Racing Series
I followed the Aussie ute racing from when they first began and were known as “the V8 BRutes”, so with the call and the opportunity to work with Craig Denyer and Bill West at Spherix came the moment to fullfill a lifetime dream, the test … to design a mark and assist in creating a brand for this exciting category of motor racing.
Take an every day ute, Ford or Holden, make controlled and consistent modifications, insert driver, mix in some entertainment factor and you get …. “the category needs to be brutish to keep the fans pleased, but it also needs controlled costs and controlled driver standards. That can be a tough compromise, there needs to be the biff and bash, but if there is too much of it then teams may not survive the financial costs and teams disappear – not good for the vehicle sponsors or the corporate sponsors of the class itself.”
How to reflect that, a street sign concept, hazard stripes for the biff and bash, a wasp has a black yellow striped tail for a reason ! – add a traditional looking chrome badge for the name, apply the flexibility to adjust and the V8 utes brand was born, an exciting category of motor sport, I am excited to work with – ” Battle. Mêlée. Skirmish. Blood.
For 10+ years now the Australian V8 Ute Series provided it all. It sprouted with the need for support class entertainment for the masses, and there seems to be no stopping the gladiatorial juggernaut. Strangely enough that is exactly what the racing fan is wishing for.”
Graphic Design – Brand development, icons and images
Top quality, Great Results, Good Value, Creative
- Graphic design – SportSA Annual Report (gthinkcreative.com)
Graphic design – SportSA Annual Report
The 2010/11 SportSA Annual Report presents the success of the South Australian Sports Federation and was approached as an opportunity to communicate, reinforce and share the vision of the professional sports industry association. A 2o page report plus cover, design format, typeset and set for production – g-thinkcreative
Print production – Print Junction
Australian Men’s Lacrosse Team – Team Uniform Designs 210
The Australian Men’s Lacrosse Team 2010, used two uniforms, as per tradition Green as the home strip and Yellow/Gold as the away strip. Production techniques used on clothing ranged across sublimation printing, screen printing and embroidery with team requirements distributed across multiple suppliers. The team especially thanks Adidas Lacrosse for their support with uniforms and Lacrosse equipment including gloves, pads,sticks and warm up clothing. Boathouse Sports – Australia for their team clothing, jackets and reversible bibs. You can view images from the campaign at http://gallery.me.com/gregh6#gallery