A great story from the guys at hackbrewing.com.au … “Nobody is great at everything. We’re all hacks at something. That doesn’t mean we can’t celebrate the things we are good at …. For us, its our beer. So forget about your nine putt today, the fact you didn’t muster a single possession at the footy or that the shelf you just built may very well kill you one day. Grab a beer, sit back and be proud of something else that you’re not crap at.” for those of us at gthink studio design … I have been working with second daughter Bonnie and the amazing guys Hack Brewing Co. to develop the branding for their new craft beer … HACK Golden #goldenale … Creative Concept and Art Direction Bonnie Hamilton … Brand Development, Final Art, Market Implementation Greg … we are very proud of the result.
The functional versatility of the “EGO” exhibit system has again shown SONIC to be a leader. Presenting new hearing aid products through quality graphics and a 40″ digital screen presentation. Hearing Aid product has been presented in custom built point of sale (POS) housings, designed, developed and produced by gthink studio. This display space was only 2m deep but 9m long, a low overhead ceiling prevented towers being built. This complete exhibition packs down into a single transport crate, a compact display from all angles. EGO and many other display systems are available for purchase from gthink studio.
Pull Up Banner Displays have been available now for many years. The units are transportable, compact and quick to set up. A Pull Up Banner is the ultimate portable display product for quick presentations and sales people on the road – be seen! Talbots Block – “seriously good shiraz”, recently invested in their own pull up banner to present the Talbots Block brand at trade shows and tastings.
SONIC Hearing, on display at the 2014 Exhibition for SONIC Hearing at the World Congress of Audiology held at the Brisbane Convention Centre. Expanding on the EGO Exhibition System where large format digital graphics are attached using a simple magnet system, I developed a new corner format on an island site. The concept to give greater views from more locations in the exhibition hall. Collaborative exhibition solutions are at the heart of my experience and this was the 22nd year designing, supplying and managing logistics for the SONIC exhibition and marketing display.
This ‘Pop-Up’ Display was presented for the Department of State Development, SA Government with the title “more than cars” Major projects are underway in areas of mining, infrastructure and defence and the aim was to showcase the strengths of the state, including advanced manufacturing, agriculture and food. Details of the vast mineral and energy resources also highlighted the opportunities for business and communities across the state.
Using one of the Octanorm® exhibition profiles and aluminium composite panels, “Brad Expo” built a sturdy ‘pop-up’ display under the canopy in Rundle Mall, Adelaide. A walk through design with presentation alcoves provided a new idea around every corner. Viewing windows created interaction and kept valuable product safe. The visitors were engaged through a community consultation posting panel and an interactive photo booth featuring South Australian food product. With almost 50 display topics extensive design research was completed before the display was presented over two days.
I have been working with Bill and Alex Talbot to present their “seriously good shiraz” – The Prince. Graphic design for the front and back bottle labels, corporate brand development and application, along with their online trading site at talbotsblock.com.au. The development and cms application by associate Robin Custance from vizyweb.com.au. To deliver a consistent and clear market message is to deliver success in the sales arena. I hope you like the direction taken with Talbots Block, join their mailing list and buy a case of the The Prince – it is “seriously good”
Been many years since I produced a piece of art this size, direct to a fixed wall. An original image of the Clare Brass band selected to grace this wall in Ness Street CLARE. Image scanned at high resolution and details added, printed to a self adhesive medium suitable for outdoor use. Enjoyed this project so much, I am keen to move to create another installation. Big thanks to the crew who helped push this project along.
A big week bringing together the exhibition for SONIC Hearing at the Australian College of Audiology seminar held at the Sydney Convention Centre. Utilising the EGO Exhibition System, large format digital graphics are attached using a simple magnet system.
24″ LED screens present interactive information via client laptops. Collaborative exhibition solutions are at the heart of my experience and this was the 21st year designing and supplying exhibition and marketing displays to SONIC.
Working with Chris and Amanda Harris to develop the style, logo and market approach for the Clare Rise Bakery uncovered some of the history of the stone cottage. The 1895 hand-made foundation stone contains some interesting phonetic spelling and hieroglyphs which we decided to incorporate into the 2014 branding.