Brand Development – Graphic design for ALA Australian Lacrosse Association

“The Australian Lacrosse Association aims to provide leadership through the delivery of quality sports services and programs which ensure increasing participation for all levels of lacrosse (players, coaches, officials, administrators), and delivers international success.”
The Australian Lacrosse Asssociation Visual Identity comprises multiple components:
THE ‘SHEILD’
Lacrosse is a game of fluid activity, unique, with behind the goal tactics and bold individual goal scoring drives. The curving and arcing lines replicate the strength and activity of this great game. They are representative of the ball movements, player position and team strategy around the goal circle, whilst forming a triangular shape and stylised head of a Crosse, (lacrosse stick).
The AUSTRALIA OUTLINE is inclusive of all states.
The ALA comprises 6 member states –
New South Wales Lacrosse Inc., Queensland Lacrosse Association, Lacrosse South Australia, Lacrosse Tasmania, Lacrosse Victoria, Lacrosse West
With the key components connected by THE SOUTHERN CROSSE, our position within the world of lacrosse is reinforced as the “Team Down Under “.
The outer shape is strong and becomes “shield like” in it’s presentation providing positive attitude that Lacrosse in Australia is a country of winners.
Conceptual development, final art and style guide – Greg Hamilton

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