At Lutheran Homes Barossa, I had the opportunity to reshape how the organisation presented itself to its community.
I led a redevelopment of its marketing approach and brand presentation, including the transition from Tanunda Lutheran Home Inc. to Lutheran Homes Barossa. This subtle but significant shift created a more contemporary, inclusive identity — one that better reflected the organisation’s connection to the wider Barossa community and its evolving role.
The work went beyond a visual refresh. I reviewed the brand experience across communications, refined messaging and visual presentation, and developed a more cohesive marketing approach. The outcome was a clearer, more confident platform that expressed the organisation’s values, quality of care and strong sense of community across every key touchpoint.
My contribution included:
- Guiding the brand transition and revised name
- Refreshing the organisation’s visual presentation
- Refining messaging and communication principles
- Creating greater consistency across print, digital and advertising materials
- Establishing a stronger foundation for ongoing marketing activity
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