Working with Chris and Amanda Harris to develop the style, logo and market approach for the Clare Rise Bakery uncovered some of the history of the stone cottage. The 1895 hand-made foundation stone contains some interesting phonetic spelling and hieroglyphs which we decided to incorporate into the 2014 branding.
Marcus & Michael Breach opened the first Grass Roots store in early 2007 to live their dream of offering wholesome, fresh, quality food to the masses.
The grass Roots mission statement : ‘source quality, fresh ingredients and actively seek local and organic produce where possible.’
My brief was similar, into a tiny space, deliver a fresh, vibrant, modern and clean store environment with a vision to opening multiple outlets, each with a recognisable link and unique brand standout.
A central work station with raised floor, overlooks the window displays which utilise LCD screens to present images originally published in the The Advertiser newspaper. The units are light weight in a visual sense, not blocking your view in or out of the shop and making full use of the extensive glass in the building. Product can be viewed from both indoors and out, lighting and all electrical cabling is integrated creating a seamless, freestanding, Point of Sale (POS) presentation.
Designed to be more than an information point, these display units are Furniture, manufactured using solid timber – Australian oak, the frames and bases were laminated then machined. The timber is finished in Danish Oil to present the natural feel and texture. The display face is acrylic and can be illuminated highlighting the 3D display space under the blown acrylic dome. Graphic panels and wine bottles are easily exchanged with-in the display space.
The graceful arc of the support leg is highlighted by the swirl finished aluminium.