Brand SA – On Display in Rundle Mall

This ‘Pop-Up’ Display was presented for the Department of State Development,  SA Government with the title “more than cars”   Major projects are underway in areas of mining, infrastructure and defence and the aim was to showcase the strengths of the state, including advanced manufacturing, agriculture and food. Details of the vast mineral and energy resources also highlighted the opportunities for business and communities across the state.

Using one of the Octanorm® exhibition profiles and aluminium composite panels,  “Brad Expo” built a sturdy ‘pop-up’ display under the canopy in Rundle Mall, Adelaide. A walk through design with presentation alcoves provided a new idea around every corner. Viewing windows created interaction and kept valuable product safe. The visitors were engaged through a community consultation posting panel and an interactive photo booth featuring South Australian food product.  With almost 50 display topics extensive design research was completed before the display was presented over two days.

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